Hello there – as my .com.au domain name says – I’m Ben Grant.
I’m an advertising copywriter who can write an idea. Sell it. And if it's really important, edit a hype reel so that ‘non-visual’ client really-really loves it and forwards it onto the CMO.
I moved from Tassie to study a Bachelor of Advertising at RMIT and paid for my 2-min noodles and rent with freelance film work for the likes of Mark Holden, Channel 7, ABC and some indie productions.
“So you worked in film, studied to be an art director - but ended up as a copywriter?”
Well, I forgot how much I loved writing – twisting words, sayings, and sometimes very gently, arms. “How bloody good is this idea, right?!”
But those other skills do come in handy every day at work, as I can jump into any project and craft multiple elements independently.
After working solo for a time, I’ve also had the chance to partner with everyone, from juniors to seniors to CD’s, as both an art director and copywriter – it’s been the best way to learn from everyone in adland.
Fun facts:
I taught the German Minister of defence how to setup their Instagram account… and also talked for an hour at NATO HQ to the 28 Nation States on a special social media analysis project. here
I started a pro bono law startup that’s fully funded by the Victoria State Government and now run by Victoria Legal Aid. It helps get vulnerable people off thousands-of-dollars worth of fines, saving on average five years of stressful court hearings per client, and 22 million dollars each year for the government. here
I told Mark Holden that dressing up like a circus performer on Dancing with the Stars would be a great way to promote his new Circus documentary. Instead he dressed up like the clown from IT and it turned into a PR nightmare. here
Awards:
NYFestival 2020 - Silver - “Data Drag Race” - Creative use of data
NYFestival 2020 - x2 Finalists - “Data Drag Race” - Digital/Mobile and Partnerships
OneShow 2020 - x2 Finalists - “Data Drag Race” - Creative Use of Data and Digital Craft
MADC 2019 - Gold - “Data Drag Race” - Digital
Young Spikes Gold – Asia Pacific 2018
Young Lions Silver – Australia 2018
Award School Top 10 – Melbourne 2017
D&AD Brief to Broadcast, Google, The Glue Society 2016
Best Ads of the Week Interactive 2019 “High Performance Banners”
Create With Google Feature 2019 “High Performance Banners”
Spikes Digital Shortlist 2019 “High Performance Banners”
B&T Digital Shortlist 2019 “High Performance Banners”
AMI - Best Digital Marketing Campaign 2018 Visiting Friends and Relatives
AMI - Best Social Media Campaign 2018 Visiting Friends and Relatives
ADMA Shortlist 2019 Best Retention Program 2019 – EnergyAustralia “Just. Like. That.”
Helped win millions of dollars worth of pitches: Jeep, HESTA, T2 Tea, McCain MasterFoods, Kraft/Heinz, Crown Hotels, Crown Casino, UTAS, Tourism Western Australia (re-pitch), HBF, Adore Beauty.
Helped win Agency of the Year Awards 2019, 2018
Pitch Night “Best Campaign” Award 2016, presented by Clemenger BBDO & Esther Cleheran.
Experience:
TBWA Melbourne 2020 – Present
Cummins&Partners 2017 – 2020
CopySchool 2018
Award School Top Ten 2017
Bachelor of Advertising with Distinction (Communication) RMIT 2014 - 2016