Let's clean it up

We all know the ocean is full of micro-plastics and waste. But after a decade of greenwashing, we’ve become fully desensitized to any ‘solutions’. So when a business with a real fix comes along, past experience tells us “its just another scam” and we end up skipping the ad.

So how could we get people to pay attention to plastic waste again and check out a new-to-market startup, using only donated YouTube TrueView placements?

There’s only one thing filthier than ocean plastic…

And that’s ocean animals. From dolphins’ fishy self-pleasure habits, to octopus BDSM, or lobsters’ love of golden showers, the ocean is filthy enough without all our landfill.

So we explored all the kinds of dirty mating rituals ocean animals get up to, that was SFW enough that it didn’t get us banned from YouTube. And NSFW enough that it hooked people in to learn more about Zero Co’s ocean clean-up projects and products. And it smashed all targets.